Mammoth retailer Target must have had very high hopes for big sales when a new designer collection went on sale last week. Unfortunately it ended up being a bust. (The site quickly became overwhelmed and crashed several times throughout the day.) Online retail experts say losses for the retailer could run into the millions as a result.

Scenarios like this are not new, though with a large retailer like Target, it was somewhat surprising. The painful reality of eCommerce is when transactional websites experience dramatically increased traffic, there is always a chance that, without well maintained software development measures in place, crash scenarios like Target’s will occur.

When an eCommerce crisis like this occurs, developers go into fire drill mode to make rapid changes so the site is back up and running as quickly as possible. Software change and configuration management tools play a crucial role in both ongoing updates and crisis management updates, like the Target example.

It’s also important to note that traditional SCM tools won’t cut it when it comes to high volume transaction web sites like Target, Amazon or any major retailer. Most retail and eCommerce sites need enterprise SCM tools that can scale to accommodate large, geographically distributed teams of developers working in parallel. More advanced SCM tools are integral to the success of transactional web sites, both from a day-to-day aspect, and when there are spikes in traffic and transactions for special sales events, promotions, and holiday shopping.

While last week’s incident demonstrated what can go wrong when an eCommerce site experiences significant problems, there are some great stories out there as well.

One such example is that of a very large and well known travel eCommerce site that receives an average of ten million visitors a month.

As with most of the top of travel eCommerce sites, this one is very dynamic. Users can make reservations for airlines, car rental, hotels, sign up for text message alerts about delayed flights, rate their own experiences and much more.

While these features are popular with consumers, these transactional environments are highly complex to manage. At this particular website, there are as many as 40 different development teams working on 40 different projects. One “project” might be car rentals, another hotel reservations, etc.

When development environments have this much complexity, when teams are working in parallel on a wide variety of projects, only the most powerful SCM tools can help minimize version control problems that lead to bugs slipping through. What may appear at first to be a minor issue can, in the worst case scenario, cause an array of site problems and crashes that have a direct impact on the consumer and revenue. This travel site, which uses AccuRev’s SCM solution, is able to do everything possible to ensure the site and the software behind it stay up and running smoothly, 24/7.

The web storefront is a business critical tool for any type of eCommerce business.  For these reasons, enterprise level SCM tools under the hood are essential to success.

What other similar success and web crisis/failure stories have you experienced directly or heard about?